What is the Challenge?

The Challenge is a positive campaign that each year invites smokers who are ready to quit smoking to take action. By registering, participants commit to not smoke for 6 weeks, from March 1 to April 11 2015, make a commitment not to smoke for 6 weeks.

Why 6 weeks? Because the act of quitting smoking completely, for an established period of time, constitutes a major element for longer-term tobacco cessation. Succeeding with the Challenge provides a solid foundation for the longer-term process of cessation.

Participate in the Challenge in your own way: alone, with the help of a non-smoking sponsor or by teaming up with another smoker who also wants to quit.

To take up your Challenge successfully, choose the available tools and resources that meet your needs. Take advantage of them, they’re free!

  • Exclusively for participants:
    • The participant's file
    • The Support Kit provided in Jean Coutu Pharmacies
    • I’m Butting Out! encouragement e-mails
  • The quitchallenge.ca website with information and tools
  • The Facebook page providing a network of motivating supporters
  • The iQuitnow helpline (1 866 527-7383) – and the Quit Smoking Centre in your area for personalized support

You will also qualify to win one of many prizes!


A winning formula!

After 16 years of existence, the Quit to Win! Challenge remains relevant in a province where there is still 22% of the population smoking*, which represents over 1.5 million smokers. Among them, nearly 60% want to quit.

The various surveys carried out to measure the impact of the Quit to Win! Challenge show that on average, 2 out of 3 participants successfully meet the challenge of not smoking for six weeks, an extremely encouraging figure for participants!

* Statistique Canada (2011). Tableau CANSIM 105-0501. Profil d’indicateurs de la santé, estimations annuelles, selon le groupe d’âge et le sexe, Canada, provinces, territoires, régions sociosanitaires (limites de 2011) et groupes de régions homologues.

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Latest update: 30/10/2014