What is the Challenge?

The Challenge is a positive campaign that each year invites smokers who are ready to quit smoking to take action. By registering, participants commit to not smoke for 6 weeks, from March 1 to April 11, make a commitment not to smoke for 6 weeks.

Why 6 weeks? Because the act of quitting smoking completely, for an established period of time, constitutes a major element for longer-term tobacco cessation. Succeeding with the Challenge provides a solid foundation for the longer-term process of cessation.

Participate in the Challenge in your own way: alone, with the help of a non-smoking sponsor or by teaming up with another smoker who also wants to quit.

To take up your Challenge successfully, choose the available tools and resources that meet your needs. Take advantage of them, they’re free!

  • Exclusively for participants:
    • The participant's file
    • The Support Kit provided in Jean Coutu Pharmacies
    • I’m Butting Out! encouragement e-mails
  • The quitchallenge.ca website with information and tools
  • The Facebook page providing a network of motivating supporters
  • The iQuitnow helpline (1 866 527-7383) – and the Quit Smoking Centre in your area for personalized support

You will also qualify to win one of many prizes!


A winning formula!

After 15 years of existence, the Quit to Win! Challenge remains relevant in a province where there is still 22% of the population smoking*, which represents over 1.5 million smokers. Among them, nearly 60% want to quit.

The various surveys carried out to measure the impact of the Quit to Win! Challenge show that on average, 2 out of 3 participants successfully meet the challenge of not smoking for six weeks, an extremely encouraging figure for participants!

Already 15 years and going strong!

Various cessation assistance approaches exist in Quebec, such as reference services, counselling, quit smoking centres and advocacy groups. The Quit to Win! Challenge is also included in this array of services and for the past 15 years has offered considerable support in the area of tobacco cessation services.

The Quit to Win! Challenge is a Quebec initiative inspired by the World Health Organization’s Quit & Win campaign that originated in Finland. In 1999, the Capsana team and the Public Health Department of the Agence de santé et services sociaux de Montréal had the idea of implementing a vast provincial campaign to encourage Quebecers to free themselves from tobacco, using a positive and motivating approach. The Challenge aims to bring people together by inviting smokers and non-smokers to participate in a single campaign, based on respect and mutual assistance.

In 2014, the Challenge celebrates its 15th anniversary and is still going strong!

Since its creation, nearly 360,000 people have participated in the Quit to Win! Challenge. It is therefore with a great deal of pride that the Challenge is celebrating its 15th anniversary. Thanks to the continued support of our partners, including the ministère de la Santé et des Services sociaux du Québec, the Public Health Departments of the Agences de santé et services sociaux du Québec, the Canadian Cancer Society, Jean Coutu and Novartis, the Challenge continues to be one of the most popular smoking cessation methods in the province.

To highlight our success and your efforts, discover all of our new features and stand a chance of winning not only one, but two trips to a sun destination!

* Statistique Canada (2011). Tableau CANSIM 105-0501. Profil d’indicateurs de la santé, estimations annuelles, selon le groupe d’âge et le sexe, Canada, provinces, territoires, régions sociosanitaires (limites de 2011) et groupes de régions homologues.

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Latest update: 16/10/2014