Highlights of the 2015 Challenge

  • Nearly 19,500 participants took up the 2015 Quit to Win! Challenge.
  • 66% of the participants are women.
  • The average age of participants is 43 years old.
  • 84% of the participants registered alone.
  • Since 2000, more than 400,000 smokers have taken up the Challenge.
  • The quitchallenge.ca website received close to 100,000 visits between December 17 and April 11.
  • The Facebook page has close to 16,000 fans.
  • On average, nearly 2 participants out of 3 succeed in not smoking for the six weeks of the Challenge.
  • After 16 years, the Quit to Win! Challenge is still popular and relevant in a province that is home to over 1,500,000 smokers (Quebec), of which almost 60% would like to stop smoking.
  • The Challenge is one of the smoking cessation campaigns that reaches the greatest number of adult smokers in Quebec.
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Latest update: 01/09/2015